Diary #2 Vicks BFL Ambassador Natalie Bassingthwaite behind the scenes in Bangladesh
Every 20 seconds, a child dies from pneumonia . That's 4,320 young lives lost every day from a preventable, treatable disease that receives very little attention. This winter cold and flu season, Procter and Gamble's Vicks Breathe for Life Project will treat 75,000 children suffering from pneumonia in Bangladesh. The Vicks project is a global partnership with Save the Children that aims to reduce the number of child deaths from pneumonia in this developing country. Natalie Bassingthwaighte, mother and Vicks Breathe for Life Project ambassador, recently saw the project in action, travelling with Save the Children to Bangladesh. The project focuses on pneumonia prevention, diagnosis and treatment in the most remote communities where access to basic healthcare is sparse. For every Vicks product* bought and for every 'like' on the Vicks Australia Facebook page, Vicks will make a donation to the Save the Children pneumonia campaign in Bangladesh. *Vicks range of products helps relieve cough and cold symptoms. Vicks is not for the treatment of pneumonia. Always read the label. Use only as directed.